What are types of visual marketing content

What are types of visual marketing content?

1. Images

A well-taken photograph can do wonders for your brand. When the quality is high, beautiful photographs relay a sense of credibility, intimacy, and inspiration for brands and in a matter of seconds.

Depending on the subject matter of your images, they could also give you a chance to give your customers a glimpse into your company, product, or service. Get some action shots of your product being used, do a quick photoshoot of your product to show off its best side, take some snapshots of customers using your service. You’ve built a brand, now show your audience what it can do.

2. Videos

If a picture is worth a thousand words, then a video must be worth millions. Over four billion videos are watched every day. Conversely, how many small businesses do you think use sites like YouTube as a means of content creation? The answer: An underwhelming 9%.

So, what does this mean for you and your content? Basically, the video market is an open field, there’s a huge potential right there for you to create some new multimedia visuals for social media, mix up your content a bit and say a lot in a short space of time.

Videos are a great way to give your brand a literal voice and sound, and just like every other medium of visual content, you can brand it using your business’ colors, typography, and imagery.

3. Calls to action

A few carefully chosen words can incite an incredible amount of action and engagement with your product amongst your audience. Visual calls to action take your influential message to a whole new level, and grab even more attention. You can use textual hierarchy and a striking palette to highlight the most important elements of your communication, all the while keeping the design in line with your brand—Nike does this perfectly by using the ultimate contrast of black and white to stand out amongst millions of competing visuals.

If you have a huge sale, an exciting event, an exclusive promo, or like Nike, want to show your customers you’re connected to world events, create a visual call to action.

4. Data visualizations

Let’s face it—data can be a bit boring at times. Even the most interesting of figures and facts can appear dull if presented in a dull way. Or, data can be too complex to be visualized in spreadsheets.

Branded infographics help your audience understand what you’re getting at in a richer, more engaging way. Nikon’s fascinating Universcale exists to show customers the incredible scale of the universe, cleverly aligning with its products that allow zooming up to minute detail. It’s a clever way of engaging customers with data and also, with the tangible capabilities of their brand.

Ask yourself: How could I better present any relevant data to my audience?

Pair your figures and facts with charts and diagrams to make them more interesting.

5. Infographics

Infographics are eye-catching and an effective form of visual marketing for brands. We notice them, we get absorbed by them, we read them and then we share them with others; in fact, infographics are shared 3x more than any other piece of visual content⁠.

Could an infographic work for your brand? Consider what information it could summarize or present in a dynamic, new way. And while they may look complicated, having the right tools ensures that it’s not that difficult at all.

6. Presentations

Presentations can be beautiful, and at the same time pack in enough information to convince a prospect to work with your company. Or share your visual marketing strategy with your team.

They are a combination of text, visuals, animation, data visualisations, inspiration, and company branding. As a business tool, collaborative presentations are an asynchronous way to share strategy ideas and work on team initiatives as a group.

Live presentations like webinars and panels rely on visual aids like presentations and in getting started on a slide deck can feel like a huge hurdle when you’ve also got to plan the content itself at some point… You’re not left to start from scratch, use a jumping off point to get the creative wheels turning.

7. GIFs/Memes

GIFs and memes are an important part of social media marketing strategy. Humorous content is engaging and gets shared like crazy. When the next viral meme goes around, try your hand at using it to drive engagement with your page and test out how it performs.

8. Social media posts

Does your brand or product come paired with a tone of authority and knowledge? Whether it’s a recipe, a tutorial, or a ‘life hack’, sharing some knowledge with your consumers in social media content helps to construct a bond between you and them, like you’re sharing a secret tip with them.

The beauty of using visual social media posts to share these tips and tricks is not only the added benefit of showing your tips directly, but it encourages consumers to share the content around.

9. Visual quotes

A good pearl of wisdom can call your audience to action, whether within the realm of your brand specifically or otherwise. The major benefit of the visual quote card is how incredibly easy it is to create when other inspiration is lacking; all it takes is the right quote (and the correct source of the quote–always double-check that!), combined with an on-brand design and you have a highly shareable and engaging piece of content.

When creating your quote images, it’s a good idea to keep your design simple and to let the type be the focus. Ensure that you choose readable typefaces, a color palette with enough contrast to keep everything readable, and a clear composition of elements.

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Visual content marketing creation tips

When creating designs intended for visual content marketing, a key element is a call to action or a hook. You want your audience to not only view your content, but take action, engage with it, share it, or save it. How does one create content that attracts and engages?

Here are some visual marketing content creation tips:

1. Always include a call to action.

2. Establish + maintain brand guidelines.

3. Always get a second pair of eyes if you can.

4. Include your brand logo or social media handle on all visual marketing content.

5. Design for the platform you’re sharing on.
   

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